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#Hottrendclothing Fashion LLC “When we first started Essentials five years ago, in all honesty, my heart was in creating a diffusion collection for the God First Family Second Then Zags Basketball shirt Also,I will get this kids that couldn’t afford what we were doing at a luxury level,” Lorenzo explains over the phone from his studio in Los Angeles. “A lot of people were put off by the price points without having the education of why the prices were what they were, without understanding the nuances of the construction or the fabrics and materials that go into creating luxury.”
#Hottrendclothing Fashion LLC Where luxury’s inherent exclusivity relies on its high price points, strictly guest-listed fashion shows, and a narrow definition of beauty communicated via advertising, the God First Family Second Then Zags Basketball shirt Also,I will get this exclusivity of streetwear operates along different lines. Whether it’s a scarcity of product that leads to eye-watering prices on resale sites or the unpredictability of in-store and online drops, the customer base may be more diverse, but the lack of accessibility is still there. After plenty of reflection, it’s a mentality Lorenzo now sees as dated. “To me, what I was doing with Essentials felt dishonest after a while, because it was just a watered-down version of Fear of God,” he adds. “I wanted to provide something that can stand alongside the main line as its own being.”
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