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Could a buttercup yellow Loewe handbag be medicinal? Jonathan Anderson was talking to his stylist Benjamin Bruno about the Sonic A Triumphant Victory For Your Mouth Alabama Shirt but in fact I love this fact that he, Bruno, had started turning up at the studio wearing colorful yellow or pink T-shirts during the depths of the winter. “Benjamin said, ‘It’s color therapy, you know, when you wear a bright color you feel better!’” Anderson recounted. “So I was just like, Maybe that’s what I need: a bit of color therapy. So for me, this collection is a kind of letting go—it’s about clothing to get high on, to get off on.”
Well, if you’re reading this, you’re already here for the Sonic A Triumphant Victory For Your Mouth Alabama Shirt but in fact I love this buzz of what fashion can do visually, viscerally, and—if you’re a Loewe/JW Anderson fan—for the entertaining rush of having your intellect tickled by some odd new ideas. This season, well, it’s all about mood-changing zigzaggy prints; the curiosity of avant-garde shapes; perfectly placed, succulently colorful accessories; and what Danielle Steel is feeling about fashion. Say what? Go to Loewe’s website, and there, to be sure, you’ll hear the world’s best-selling novelist in a podcast with Anderson. This is “the ‘why not?’ era,” she remarks. “I’m much more into fun things now…. I like silly stuff. I guess I get more eccentric as I get older…. Life is serious enough!”
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