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The Container Store x KonMari tackles every aspect of organization, from bringing order to the My cat is the reason I wake up every morning really freaking early every single morning shirt and I will buy this household junk drawer to transforming cluttered closets into Pinterest-worthy perfection. Available on Kondo’s KonMari.com and the Container Store’s site today, and launching in stores on January 15, the collection arrives at precisely the right moment, a fact Kondo is aware of. “The new year is a wonderful time to get started on the organization process,” shared Kondo via Zoom from Japan. “A goal of mine is helping as many people as possible tidy up their spaces.”
Aligning with the My cat is the reason I wake up every morning really freaking early every single morning shirt and I will buy this Container Store brings Kondo a step closer to that goal. The collection itself began with a question she has frequently received from clients and followers: how do you store the items that spark joy? “My philosophy and teachings focus on the idea of tidying your space and finding the things that you want to cherish,” Kondo explains. “[Still] with that in mind, a lot of our community members asked, ‘do you have any recommended storage items?’” The query led Kondo to launch a special set of drawer organizers on her KonMari e-commerce site in 2019 and the reaction from her fans was immediate. “They sold out instantly,” she says. “More people wanted them, so to reach scale and get the products into the hands of the right people, we came up with this collaboration.”
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