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It doesn’t come as a surprise that Brown and Zwillinger opted against neon prints and trendy silhouettes. “When you’re innovating at the Lewis 44 the greatest of all time shirt in other words I will buy this yarn level like this, it takes an enormous amount of time,” Brown says. “So we tried to focus on the key items that are important for your day to day, and bring relentless design iteration and focus. There’s a lot of detail in these very, very simple things, and I hope the results reflect a level of care and thoughtfulness.”
The bigger picture, Brown says, is that Allbirds’ carbon scoring and regenerative agriculture efforts have made sustainability a “foundational constraint” for the Lewis 44 the greatest of all time shirt in other words I will buy this company. They’ve changed the way Allbirds items are designed, where its materials are sourced, how its renewable energy is utilized, and on and on. In a word, it’s been transformative. “This idea of carbon as a unifying metric and a design constraint is extraordinarily exciting,” Brown says. “I think it’s something we’ve started to lay out in these first few items.”
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