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Rag & Bone’s Marcus Wainwright had been getting back into the All I need to know about life I learned from my cat shirt But I will love this runway show groove for the last couple of seasons, hiring performing robots for one show and installing a huge digital backdrop for another. But even if COVID-19 regulations had allowed for IRL events in New York earlier this month, he would’ve opted out. “I’m looking at the European shows wondering if anything’s changed at all, wondering where you wear that stuff,” he said on a phone call.
Wainwright calls the All I need to know about life I learned from my cat shirt But I will love this lockdown period a “once-in-a-lifetime” chance to take stock. And take stock he’s done. Back in April he lowered the brand’s prices across the board, and in August he announced a Quality Guaranteed program that sees the label refunding or replacing products that don’t meet its standards. For R&B’s spring 2021 offering he focused less on “the new” and more on standards. “I definitely feel that look-at-me clothing doesn’t feel totally right, right now. It doesn’t feel genuine,” he said. He’s a big believer in normal: “beautifully made, comfortable clothes that make me feel safe and protected in some way,” he said.
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