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In ELLE’s series Clothes of Our Lives, we decode the Grinch admit it now working at DG would be boring without Me shirt Apart from…,I will love this sartorial choices made by powerful women, and explore how fashion can be used as a tool for communication. Below in her own words, Nonoo (who recently debuted a swimwear capsule collection with Vitamin A and a maternity line for her eponymous label) recalls how her life was turned upside down by a simple white shirt. When a person of note—particularly someone that is so closely associated to myself or to the brand like Meghan is, and it’s well documented that we have a long, enduring, and very close friendship—wears your design, there’s an almost instant shift in interest and sales. Her platform gave a great level of awareness to our brand and our mission. I think that’s just a natural phenomenon that occurs when you are fortunate enough to have a like-minded person publicize your collection, like Meghan has done with the Husband shirt. People buy the original in white, and then come back for more in different colors because they love it so much. The Husband shirt was borne from the sense that you always want to wear an item from a significant other to feel close to them. I love wearing stuff from my husband’s closet because there’s really nothing sexier than borrowing from the boys.
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