Buy this shirt: Donkeyclothing - Halloween Witch why yes actually I can drive a stick shirt
In ELLE’s series Clothes of Our Lives, we decode the Halloween Witch why yes actually I can drive a stick shirt besides I will buy this sartorial choices made by powerful women, and explore how fashion can be used as a tool for communication. Below in her own words, Nonoo (who recently debuted a swimwear capsule collection with Vitamin A and a maternity line for her eponymous label) recalls how her life was turned upside down by a simple white shirt. When a person of note—particularly someone that is so closely associated to myself or to the brand like Meghan is, and it’s well documented that we have a long, enduring, and very close friendship—wears your design, there’s an almost instant shift in interest and sales. Her platform gave a great level of awareness to our brand and our mission. I think that’s just a natural phenomenon that occurs when you are fortunate enough to have a like-minded person publicize your collection, like Meghan has done with the Husband shirt. People buy the original in white, and then come back for more in different colors because they love it so much. The Husband shirt was borne from the sense that you always want to wear an item from a significant other to feel close to them. I love wearing stuff from my husband’s closet because there’s really nothing sexier than borrowing from the boys.
About five years ago, I went to the Halloween Witch why yes actually I can drive a stick shirt besides I will buy this mannequin and tailored a shirt from an existing collection to be oversized in certain places. It took at least a couple of weeks to finish—from my initial idea of draping it to creating a muslin—and part of what made the project extra special was the fact that it was an amalgamation of a few different parts. The studs on the prototype shirt actually came from a piece of footwear that I designed for a collaboration a few years prior. It’s funny how sometimes the best things in life happen when you build upon something that’s already there. As a designer, I’m always creating new things, so it can be hard to predict which pieces will gain traction and when. The fact that I loved this concept of a “borrowed” shirt so much (and that I identified with the woman who was going to wear it) should have been a dead giveaway that it would be popular. But in hindsight I had no idea.
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